Tuesday, 12 June 2012

what's the opposite of hipster?

Someone sent me a request from Klout the other day, so I checked it out. I cannot figure out what purpose it serves, and I don't mean that in a "Pfffft what a pile of piffle!" kind of way. I really, honestly, have no clue what it does. Now, I consider myself to be an Internet-savvy kinda gal and as a tech writer, I'm pretty good at figuring out how stuff works - but I'm stumped.

Klout seems completely unintuitive to me and the site's a bit laggy, unless it just doesn't play nicely with Chrome. From what I can gather, it illustrates how active and popular you are online. For what purpose, I have no idea. I can't say I was comfortable "connecting" Klout to everything I do online, and the skeptical side of me thinks this has to do with marketing/information harvesting.

The only amusing thing about Klout is the list of topics I am supposedly "influential" about. This list includes: family, Facebook, food, music, cookies, chocolate, and bacon. I think their algorithms might need a little fine tuning.

So what is it all about? Do I need it? Will my online life be better as a result? Will I ever become influential about firemen and Hendrick's gin?

5 comments:

Suburban Mum said...

Yeah... sorry about that :)

I apparently am influential about biscuits. I don't recall every mentioning biscuits.

Apparently it's used by PRs to assess how useful you might be to them.

I am strangely fascinated by how my score seems to change by the minute so I can't bring myself to delete it again yet.

But at least the website seems to be running better today - yesterday it told me I was under 18, despite having my full birth date in my profile.

Lisa Durbin said...

lol don't apologise! You were one of three people who sent me a request last week. :)

My score has been a steady 10. I'm guessing PRs won't be interested in me!

Suburban Mum said...

Just you wait, I hear Denmark are going to be doing a HUGE marketing campaign about their bacon very soon...

Lisa Durbin said...

FREE BACON! *swoons*

Suburban Mum said...

Have I mentioned how much I LOVE biscuits?